- Meta is offering creators thousands to post exclusive shorts with short shapes on Instagram coils.
- Deals require the creators to post a certain number of Instagram coils each month.
- Read the exact terms of the contracts on Instagram sent creative.
Instagram wants to be the first place the creators go to shorts with short shapes.
And he is trying to do this with cash piles.
With the future of Tiktok in the US in Limbo, Meta has contacted their creators and teams with arrangements that offer thousands of dollars in exchange for the exclusive video content posted on Instagram Reels. Payments described for Business Insider ranged from $ 2,500 to $ 50,000 a month and demanded that the content be exclusive on Instagram for three months. The information reported for the first time about the program last week.
Bi looked at the contracts and spoke with some talent managers whose customers have received these offers. Managers sought anonymity to protect business relationships. Their identities are known for BI.
Typically, agreements are sent to creators with more than 1 million followers in Tiktok.
Not every contract is the same. One manager told Bi that they could not see a clear model why some creators were offered more money than others.
Payments are grouped into levels:
- Level 1: 50,000 dollars per month
- Level 2: 25,000 dollars per month
- Level 3: 15,000 dollars per month
- Level 4: 5,000 dollars per month
- Level 5: $ 2,500 per month
However, even the promise of a great payment has not been enough to seduce some ticking creators. This underlines the challenges that Meta can face in usurpation of the predominance of the short form of Tiktok.
“To prove and change the consumer’s behavior, or at least perceived consumer behavior acceptance, inhibiting another platform, I just don’t think it’s the right way to handle it,” said a second manager.
Instagram is offering deals worth up to $ 300,000 over six months
Here you have a brief appearance on an offer that has been sent to some creators for a total of $ 300,000 over six months:
- Creators would be required to post new, un-right video of rain on Instagram in the form of wrappings.
- During the six months, the creators would post at least 10 new coils on their Instagram accounts every month.
- This content should be exclusive on Instagram for three months.
- Videos should be at least 15 seconds and no more than three minutes.
- Creators need to post 25% more for Instagram coils than their next largest short video platform.
- They have to separate two of the coils a month as an Ig story.
- Once a day, engage with fans through comments, shares or answers.
- You have to post twice a month on their primary platform (tiktok or YouTube), promoting their content on Instagram and encouraging their fans to follow them on Instagram through their bio -bio.
- Instagram can promote the creator’s content through advertising paid in tiktok, Google and possible app stores.
- If the creators meet these requirements, they will earn $ 50,000 each month for the duration of the six -month deal.
The second talent manager with knowledge of these agreements said that some of their clients rejected the offer, citing reasons such as exclusivity and general disappointment with meta. Some said posting many coils a day felt “Cheugy”, a Gen-Z term for out of touch.
“It’s not a good deal,” the second manager said. “You have to track that you are posting 25% more to wrap that Tiktok makes this unhealthy.”
The manager added: “Some customers are getting them because the money is good for them, and I have seen some customers pass.”
Here are the conditions for a second offer sent to some creators for a total of $ 90,000 over six months:
- Creators would be required to post new, un-right video of rain on Instagram in the form of wrappings.
- During the six months, the creators would post at least eight new coils on their Instagram accounts every month, reaching 48 videos.
- This content should be exclusive on Instagram for three months.
- Videos should be at least 15 seconds and no more than three minutes.
- Creators should post more short video content in general on Instagram during this period than any other platform, such as Tiktok, YouTube, Snapchat, or X.
- If the creators meet these requirements, they will earn $ 15,000 each month for the duration of the six -month deal.
Meta is also offering rewards to seduce the Creators of Tiktok
The word is dealing with meta offers in the influential industry, they told two BI talent managers.
“Meta is really being blocked in closing these,” said a third talent manager who has seen similar offers from Meta.
This is not the only Meta fraud has its sleeves to deceive the creators of Tiktok in the midst of a still close prohibition or sale.
Meta started a “Bonus Bonus” program last week. The program pays “Qualified Tikit Creators to help start their growth in our applications,” a spokesman told BI. The program will pay up to $ 5,000 within a three-month period for posting coils on Instagram and Facebook.
Meta refused to comment on the specifics of these agreements.